UTM link builder
Build campaign links with UTM parameters.
Final link
https://example.com/landing?utm_source=instagram&utm_medium=social&utm_campaign=summer-sale
How to use it
- 1Enter the landing page URL.
- 2Write the source, medium and campaign name.
- 3Copy the final link and use it in your ad.
Worked examples
Sample calculation
Instagram link: ?utm_source=instagram&utm_medium=social&utm_campaign=summer-sale
Frequently asked questions
What's the difference between source and medium?
Source is the service name (e.g. instagram) and medium is the channel type (e.g. social or cpc).
Does letter case matter?
Yes, analytics tools treat uppercase and lowercase letters as different; always use lowercase.